‘The Pink Cloud’

The place in Milan Design Week where we talk about the growing division in our societies. About collaborations with businesses, governments and designers in the applied arts in Europe.   

How can we bridge the gap between privileged and disadvantaged people? What can we learn from each other. Come hear different solutions and inspiring examples. It’s time to do things  and show that it can be done through designers and collaborations, applied arts in society.

By working together, not only can we learn from each other, we can also make the movement bigger. We can make what we want, we can become who we are! Social label celebrates people as playful beings, and works to cultivate an empathetic society. Design with meaning.

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THE PINK CLOUD

COFFEE, COOKIES & DEBATE

Installation design  by studio Boot

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Interior Sociallabel products

>TRAP  > Steps, Ineke Hans designed a quirky, cheerful and multi-purpose collection for young and old, made with care at shelthered workshop De Winkel die Werkt & social firm Plan op Maat to take any step you want in your life.

>HART > Versatile colorful woven cloth full of stories about love, fear and joy as part of the 10th anniversary of the foundation Social label . Designer Petra Janssen, studio Boot in collaboration with TextielMuseum x Craft atelier Social label lab.

>KOM  > Storytelling tableware designer Edwin Vollebergh, Studio Boot X healthcare organizations Cello

>HOUT > Chairs by designer Piet Hein Eek & shelthered workshop De Winkel die Werkt & social firm Plan op Maat

>WORK > Unique workwear, designer Brigit Vermeulen (Warenhuisvermeulen) a Re-integration & educationproject X Craft Atelier Social label Lab

>LOOK > A handy wooden stand on which a coffee table book can be presented. By Design duo Kranen/Gille and Assembly Atelier Social label

> MIRROR > Hand- & wall mirror, designer x Iris Toonen. A Re-integration & educationproject   X Assembly Atelier Social label Lab

> WORK > Book Social label Works, an open book on designing labour by Petra Janssen Studio Boot & Simone Kramer C-Mone.

> COOKIE > Chef Jamie Adelmeijer  & koekjesclub Sociallabel : Chef Jamie supervised workshops to incorporate different ingredients from various cultures (Syria, Turkey, Chile, Bangladesh,Somalia, Peru, Colombia and Iran) into a collaboratively developed cookie with a new flavor of its own.

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SOCIAL LABEL CELEBRATES THE PLAYFULNESS  OF HUMAN BEINGS

SOCIAL LABEL MOVEMENT

by Petra Janssen (Studio Boot) & Simone Kramer (C-mone)

founders Stichting Social label

 Design doing at intersection of design, society and economy. Social label designs labor and activities as a source of creativity, well-being and beauty through the power of design and communication.

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DESIGN AND ACTION WITH MEANING

Designing labour as a statement for a different perspective on work and appreciation for all. From their base in the Social label Lab in Den Bosch, initiators Petra Janssen (studio Boot) and Simone Kramer (C-mone) are building a meaningful design collection and community, in collaboration with the care, education and reintegration sectors. With this positive activism, Social label foundation is working to build a growing inclusive movement for an economy in which no one is left behind. With now over 50 socially sustainable design products together with the top in the Dutch design field, Social label ateliers and workshops in the Netherlands. An activity program and utensils for in and around the house. Design with meaning. Social label celebrates people as playful beings, and works to cultivate an empathetic society.

‘I do want to show who I am when I am seen. ‘By Sarah, participant Craft Atelier Social label Lab

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